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Labelling People - Or What is your Personal Brand?



Personal branding is an interesting subject and one that leaders (including HR and the talent development team) should spend more time evangelising with the business.   I recently read an article by Bryan Kramer regarding six types of personal brands, with a little quiz that allowed you to assess which one you were.  Taking the quiz and reading the article got me thinking about the role of personal branding in today’s world of recruitment, employee engagement, culture and even how your customers see perceive your business.  How each of us is viewed in the virtual and real world affects our brand.  But too much categorisation can cause more harm than good.  People are rarely one thing all the time.  My thoughts on branding reminded me of a colleague I worked with many years ago and how he “branded” potential hires after an interview.  He had four different brands

Bunny- the person was friendly, cuddly, easy to talk to, someone you wanted to have in your team
Pizazz – the individual had a lot of energy, passion and spark.
Latin – the person was smart, intelligent, and articulate
True Grit – the candidate had the “guts” or fortitude to take what the organisation would dish out.

And my colleague knew that no one was everyone or the other.  So he would come out of an interview and say “I rate this person Latin, Pizazz and a little Bunny I don’t  think they have True Grit”.  The words created visualisation and a brand for the individual.  Depending on the role, it might be a right brand for the position (or visa verse).

A brand is important, and your personal brand will change over time, and organisations need to be made up of people with different brands, otherwise group think happens, there is no check and balance and bad things can happen (see what happened to Zenefits, the one high-flying startup).

And, yes I took the quiz and I am an Altruist (or, at least, I was on the day I answered the questions), which indicated committed to helping others and mindful of personal relationships.  The survey also told me that Bill Gates was also an Altruist, so I am in good company.  

Picture sourced from Greenhouse Blog

Article by Mary Sue Rogers

Posted On : 02-05-16

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