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What do Companies Need to be Successful in Digital Transformation?



The management processes needed for Digital Transformation are less “digital” and more “social”.  According to Professor D. Charles Galunic, INSEAD Professor of Organisational Behaviour in a recent article Who Do You Need For Your Digital Journey?

Those interviewed as part of the research expressed demand for three different types of people: “quants”, “digital natives” and “suits”. The quants are those with math, deep programming and analytical skills. One advertising manager described this as a shift from “Mad Men” to “Math Men”. In many ways, this is the cornerstone of the digital skillsets that companies need. 

There is also a great graphic depicting the skills and experiences required.

This is part two of a series and if you are interested the links for the full series are embedded in the post.

Comments by Mary Sue Rogers

 

Posted On : 28-08-17

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