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Big Data and its Impact on Marketing & Sales

A "must read" article focused on the ten major impacts of big data on marketing and sales.  A well-written article with excellent case studies and illustrated examples.  The ten major impacts include

1.  Differentiating pricing strategies at the customer-product level and optimizing pricing using big data are becoming more achievable.

2. Big data is revolutionising how companies attain greater customer responsiveness and gain greater customer insights.

3.  Customer Analytics (48%), Operational Analytics (21%), Fraud and Compliance (12%) New Product & Service Innovation (10%) and Enterprise Data Warehouse Optimization (10%) are among the most popular big data use cases in sales and marketing.

4.  Supported by Big Data and its affiliated technologies, it’s now possible to embed intelligence into contextual marketing. 

5.  Forrester found that big data analytics increases marketers’ ability to get beyond campaign execution and focus on how to make customer relationships more successful.

6.  Optimising selling strategies and go-to-market plans using geo analytics are starting to happen in the biopharma industry. 

7.  58% of Chief Marketing Officers (CMOs) say search engine optimisation (SEO) and marketing, email marketing, and mobile is where big data is having the largest impact on their marketing programs today. 

8.  Market leaders in ten industries Forbes Insights tracked in a recent survey are gaining greater customer engagement and customer loyalty through the use of advanced analytics and Big Data.

9.  Big Data is enabling enterprises to gain greater insights and actionable intelligence into each of the key drivers of their business. 

10.  Customer Value Analytics (CVA) based on Big Data is making it possible for leading marketers to deliver consistent omnichannel customer experiences across all channels.

For each of the points above, there are examples, great graphics that support the discussion and linked to other articles.  A very good reference document if you are trying to build a business case for investment in big data.  I really encourage anyone who is interested in this subject to click through to this Forbes article to read the full content and see the great graphics.  

Comments by Mary Sue Rogers

Posted On : 14-01-17

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