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9 Patterns of Disruption: The new cooking recipe for business disruption



The start of the new year needs an article that makes you think.  This post leverages Deloitte's nine patterns of disruption.  The article is a good summary of various patterns and and my favourite quote was: -

We also need to make better-informed decisions and act upon these through faster execution and these ‘skills’ need to be put in place far better within most organisations. We need to cut through the existing ways of doing business as normal and challenge everything, everywhere, constantly.

The nine patterns include: -

1.  Unlock assets from adjacent markets

Today, a business can be a major transportation-for-hire company without owning any vehicles, or offer travellers accommodations worldwide without owning any hotels. How are companies like these using adjacent markets—and are they making traditional, capital-intensive business models obsolete

2.  Align price with use

Today, pay-per-view isn’t the only thing you buy on a per-use basis. Companies are now offering usage-based pricing on everything from cars to car insurance, giving them rich insight into how, when, and where customers use products and threatening to upend traditional business models where revenues depend on ownership.…

3.  Turn products into product platforms

Rather than focus solely on guarding information, creators of product platforms balance the need to protect intellectual property with the value that can be created by allowing third-party innovators to build on the core product to meet a wide range of needs …

4.  Shorten the value chain

The changed economics of value delivery can challenge the viability of incumbents with long, complex value chains. New technologies are allowing marketplace entrants to eliminate whole stages of the value chain, often dramatically reducing capital and infrastructure costs.…

5.  Unbundle products and services

Products like newspapers and pop-music albums—once thought to be the smallest viable unit of sale—are now being disaggregated into their component parts, thanks to new technologies that change the economics of production and distribution. …

6.  Expand market reach

By making more products available to a larger audience, technologies such as the Internet are making it possible for organisations to fulfil the “long tail” of demand, disrupting incumbents that rely on high-volume sales of relatively few items.…

7.  Converge products

“Bundling” functions from formerly distinct products into a single offering can give customers a more economical and convenient way to access those functions—which can disrupt those making and selling specialised products. …

8.  Distributed product development

Using collaboration and information-sharing technology, organisations today can mobilise a multitude of third parties to help develop products and services, potentially leaving less innovative competitors behind.…

9.  Connect Peers (no case study yet released)

This is about fostering direct, peer-to-peer connections. Case study link will be added once available.

Read and think for 2017

Comments by Mary Sue Rogers

 

Posted On : 30-12-16

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